DSQR STUDIO · ONBOARDING

Brand Playbook Questionnaire

Your answers become a visual editing playbook every editor on your account follows — so your content stays consistent no matter who edits it. Takes ~15 minutes. Tip: links beat descriptions — paste video links wherever you can.

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Your details

Full name *

Email *

1 · Brand basics

Brand / creator name exactly as it should appear on screen *

Describe your brand in one sentence *

Who is your ideal viewer? *

Age, profession, what they struggle with

Pick 3 words that describe your brand's tone

Professional Casual Bold Calm Premium Playful Authoritative Relatable Edgy Minimal Energetic Warm

2–3 creators or brands whose content style you admire

Paste links

Any creators/brands you do NOT want to resemble? Why?

2 · Visual identity

Brand colors

Hex codes or a link to your brand kit

Brand fonts

Or type "editor's choice"

Logo / brand asset folder link

Transparent PNG preferred

Overall look & feel of your videos

Bright & clean Warm & natural Dark & moody High-contrast & punchy Match my raw footage

Links to 2–3 videos whose VISUAL look you love

3 · Captions & on-screen text

Caption style you prefer

Bold word-by-word pop Full line, clean & minimal Karaoke-style highlight Editor's choice

Example reel link of a caption style you like

Highlight key words in a color? Which color?

Emojis in captions?

Yes No Sparingly

Caption casing

ALL CAPS Sentence case Editor's choice

Words/phrases that must always appear a certain way

Product names, taglines, exact spellings

4 · Editing style & pacing

Energy level of your edits

1 · Calm & minimal 2 3 · Balanced 4 5 · Fast & high-energy

Transitions & effects tolerance

Almost none — let the content speak Subtle only (fade / slide / scale) Open to trendy effects

Zooms & camera punch-ins

Love them Sparingly Avoid

Links to 1–3 videos whose EDITING you want us to match

5 · Audio

Music mood

Chill / lo-fi Cinematic Upbeat Corporate / clean Trending sounds No music

Sound effects (whooshes, pops, dings)

Yes, tastefully Minimal None

Artists, tracks, or playlists that fit your vibe

Links welcome

Sounds you NEVER want in your videos

6 · Content structure & CTA

Primary platforms

Instagram Reels TikTok YouTube Shorts LinkedIn Facebook

Typical video length target

Under 30s 30–45s 45–60s 60–90s Varies by video

Your standard call-to-action, exact wording *

e.g. "Comment GROW", "Link in bio", "Book a call"

Branded outro / end card?

Yes — I'll share the file No — please design one No outro needed

How do your videos usually open?

Talking-head hook Text hook on screen B-roll + voiceover Varies

7 · Footage & assets

Footage you can regularly supply

Talking head Behind-the-scenes Product shots Screen recordings Lifestyle b-roll

Is stock footage acceptable when needed?

Yes Only if it looks authentic No

Link to your asset folder

Past videos, b-roll, brand kit

8 · Red lines & must-knows

Topics, words, or claims we must NEVER include

Legal / compliance / personal

Competitors or people who should never appear or be referenced

How is your name/brand pronounced?

Spell it phonetically

Anything else an editor should know before touching your content?

Got it — thank you!

We're turning your answers into a custom editing playbook. You'll see it in your client hub within a few days.